Thank you to the 2591 VCU students who participated in the myVCU portal poll that asked, "Which new volume best describes the Fall semester of 2009?" The winner is What would Google do? by Jeff Jarvis. From the book's description in the catalog:
Full poll results are below. Thank you to the VCU community for participating!
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.
Full poll results are below. Thank you to the VCU community for participating!
