Databases: Business: Marketing

Associates Programs Source VCU

Coverage: Content back to 1985; varies by title

1000 full-text journals and 100 full-text books covering a range of subjects, including substance abuse counseling, forensics, criminal justice, biotechnology, health information technology, robotics, graphic arts, interior design, and others.

Bizminer VCU

Industry financial analysis and market trends for thousands of lines of business in national and local markets.

Business Source Complete VCU

Coverage: 1886 - present

Bibliographic and full text content from scholarly business journals and other sources including peer-reviewed business publications. Indexing and abstracts for the most important scholarly business journals back as far as 1886.

Cabell's Directory of Publishing Opportunities VCU

Search and select journals most likely to publish your manuscript. Covers business, computer science, education, health administration, nursing, psychology and psychiatry. Includes submission guidelines, circulation, contacts, and acceptance rates.

Coloribus Advertising Archive VCU

Coverage: 1990-present

Coloribus contains more than 2 million current and historic ads (1990-present) for viewing online and download.

Conference Board Research Online Collection VCU

The Conference Board's research online collection

Dissertations and Theses Full Text (ProQuest) VCU

Coverage: 1637 - present

Full text for most dissertations from 1997 to the present. Includes full text for some earlier dissertations, along with over 2.4 million dissertations and theses citations from around the world.

Economia y Negocios VCU

Coverage: Early 1980s - present

Keywords supplied in Spanish and English. More than 73,000 records provide coverage for more than 320 Spanish and Portuguese-language periodicals published in Argentina, Brazil, Chile, Colombia, Spain, the United States and elsewhere.

Encyclopedia of Statistical Sciences VCU

Full text reference guide for those working in quality control, economics, probability and statistics as well as for those applying statistical methods in any discipline. Updated annually, with revisions and new articles added quarterly.

Hoover's VCU

Comprehensive company, industry, and market intelligence. In-depth coverage of the world's top businesses. Includes product/brand name listings, subsidiaries, financial data, key people, and more.

IBISWorld VCU

Reports for all 723 U.S. industries categorized by NAICS. Includes market size, competitors, forecasting, business valuations, benchmarking. Includes business environment and global industry reports.

iPOLL VCU

Coverage: 1935-

Contains nearly a half-million questions from surveys conducted since 1935 by over 150 academic, commercial, and media survey organizations such as Gallup, CNN, Pew Research Associates, the Wall Street Journal, and others.

Mergent Horizon VCU

Provides dynamic screening, comparison, and analysis of a company and its sector, customers, suppliers, and products. Underlying classification system maps relationships among companies.

Mintel VCU

Full-text market research reports covering US and global consumer markets. Reports analyze market share, segmentation, and trends. Upon first login register with your VCU email address.

Mintel Global Market Navigator VCU

Market size, market share, and forecast data for thousands of consumer goods categories worldwide.

Morningstar Investment Research Center VCU

Analysis on stocks, mutual funds, and exchange-traded funds. Includes market information and a tool to create investment portfolios.

New York Times VCU

Coverage: 1851 - 2006

More than a newspaper for an American city, the New York Times is an international record of national and world news, as well as personal stories of how events affect individuals.

Passport GMID (Global Market Information Database) VCU

Coverage: 1977 - present

International marketing data and research. Provides statistics and analysis across industries, countries, and consumers. Includes over 18,000 full market reports.

Plunkett Research Online VCU

Analysis and market research for important industry sectors. Includes trend analysis, statistics, organizations, company profiles, information for job-seekers, and ability to create custom reports.

PrivCo VCU

Business and financial data on major, non-publicly traded corporations, including family-owned, private equity owned, venture backed, and international unlisted companies.

ProQuest Statistical Insight VCU

Coverage: 1973 - present

Abstracts for statistical publications from 1973 forward; full-text of selected publications, 1995+. Power Tables feature searches words appearing in statistical tables.

SimplyMap VCU

Coverage: 1980 - present

Allows users to create thematic maps and reports using extensive demographic, business, and marketing data.

USA Trade Online Cabell

Coverage: 1992 - present

Trade data from the US Department of Commerce, including detailed import and export data by port for 18,000 commodities worldwide.

Value Line VCU

Financial analysis, performance data, and growth projections on stocks, mutual funds, options, and convertible securities, as well as special situation stocks.

Vogue Archive VCU

Coverage: 1892 - Present

Image-rich primary source for the study of fashion, gender and modern social history. It presents a portrait of its era through photographs, articles, and advertisements. Contains every page of Vogue Magazine from 1892 to the present.

Warc VCU

Global advertising and marketing trends, including market intelligence, case studies, conference reports, articles, expenditure data, profiles of major brand owners, and consumer insight.

WGSN (Worth Global Style Network) VCU

Coverage: 1998 - Present

Focusing on the areas and intersections of fashion, style, and commerce, WGSN provides a global view on trends in design. Its archive contains more than 5 million images from the runways, the street, retail outlets, and design sketches.

WRDS (Wharton Research Data Services) Libraries

WRDS is a data management service which enables users to access databases to which VCU subscribes (Compustat). Access limited within the libraries to VCU students, faculty, and staff.